All Stories published by IPG Media Lab on January 25, 2007
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Google to Buy In-Game Ad Company

The Wall Street Journal is reporting that Google, which is already expanding its advertising arm to include print and radio, may also be looking at finalizing a deal to acquire San Francisco-based Adscape Media this month. If they do acquire the fledgling in-game…


Influencing the Second Life Economy

To accompany the POV the lab released yesterday regarding the virtual world of Second Life, I figured I’d post a link to this fascinating little article about how easy it is to influence the economy within Second Life. I’m not sure how much I agree with the…