Top Stories published by IPG Media Lab in January of 2007
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Google to Buy In-Game Ad Company

The Wall Street Journal is reporting that Google, which is already expanding its advertising arm to include print and radio, may also be looking at finalizing a deal to acquire San Francisco-based Adscape Media this month. If they do acquire the fledgling in-game…


Branded Widgets on U.K. Social Networking Site

Bebo, the most popular social networking site in the U.K., is introducing a series of branded widgets that can be placed on user profiles, hopefully adding a bit of relevancy to the social network advertising experience. Currently, they offer…


Influencing the Second Life Economy

To accompany the POV the lab released yesterday regarding the virtual world of Second Life, I figured I’d post a link to this fascinating little article about how easy it is to influence the economy within Second Life. I’m not sure how much I agree with the…

These were the top 10 stories published by IPG Media Lab in January of 2007. You can also dive into daily archives for January of 2007 by using the calendar at the top of this page.