YuMe and IPG Media Lab partnered on a research project to track relative attention level to video advertising in a lean forward PC experience vs. a lean back TV experience.
Roku, one of the largest connected TV platforms, can now play YouTube videos via second screen app Twonky. With airplay-like functionality, Twonky beams YouTube videos and other media in a very simple UI. While Google still does not provide a YouTube app on the platform, Twonky is a step in that direction.
NFC has tremendous application for mobile payments and marketing but Apple’s decision to not include NFC functionality has slowed it’s predicted growth. Because NFC chips must be embedded into handsets, adoption relies on manufacturers like Samsung and…
T-Mobile CEO, John Legere confirmed that the carrier will be selling the iPhone and will not be subsidizing the device. The radically different pricing structure offers far less expensive data rates in exchange for ponying up the $650-$850 to purchase the…