Top stories published by IPG Media Lab in December of 2012

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Top Stories published by IPG Media Lab in December of 2012

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2012

December

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Dec 18, 2012

Iboota’s New Take On Mobile Couponing

Traditionally getting paid to shop is a job for the professional personal shopper, but a new startup called ibotta is using that model to reinvent mobile couponing. The company has partnered with retailers like Walmart and Target to provide cash rewards to users…

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Dec 14, 2012

GazeMetrix Image Analytics

If you’re wondering who’s posting pictures of your brand on Instagram, check out Gazemetrix. The startup from UberLabs uses image recognition technology to track your brand presence and provide extensive analytics. You can compare your performance with competitors over time and…

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Dec 7, 2012

Yume Media Trial: A Linear TV And Online Video Comparison Study

YuMe and IPG Media Lab partnered on a research project to track relative attention level to video advertising in a lean forward PC experience vs. a lean back TV experience.

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Dec 12, 2012

The Amazon Locker Experience

Here at the Lab, we like to kick the tires of new technologies to get a feeling for what the real end-user experience is. Based on our findings we can keep our fingers on the pulse of industry trends, ideate new uses of these technologies and new ways for marketers to reach…

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Dec 11, 2012

Square Releases Virtual Gift Cards

Just in time for the Holidays, Square is introducing a virtual gift card that integrates seamlessly with its wallet app. You can search by category to find a local business and then send the gift along with a personal message that’s delivered via email. The receiver…

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Dec 5, 2012

Half Of App Store Revenue Goes To Top 25 Developers

Apple App Store and Google Play store often boast about their selection of more than 600,000 apps but it turns out only a fraction of those generate significant revenue. In fact, about half of total app store revenue lies with the top 25…

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Dec 31, 2012

Nielsen And Twitter Create Social TV Rating

Nielsen has announced a new analytics platform measuring social engagement for TV programs based on Twitter activity. Specifically, the metrics will provide impressions and reach for shows based on tweets, retweets, and replies containing keywords…

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Dec 11, 2012

Nike Announces Nike+ Accelerator Program

Following in the footsteps of Microsoft Kinect, Nike just announced its first Nike plus accelerator program which kicks off in March. With a variety of products in the plus portfolio like fuelband and Nike’s fitness tracking app, participants should have a quanitified self field day. We can’t wait to see the results.

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Dec 20, 2012

3DEA’s 3D Printing Pop Up Store

If you think 3D printing is limited to engineers, think again. A new 3D printing pop up shop launched just a few blocks from the Lab in New York, allowing visitors to design and print three dimensional objects in a matter of minutes. While there are some limitations in…

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Dec 18, 2012

PredictGaze Uses Eye Tracking Controls

The Lab has utilized eye tracking to measure attention but startup PredictGaze is taking that a step further by using the technology as way to interface with TVs, iPads and more. Predictgaze’s software leverages everyday webcams to let users control various…

November 2012

These were the top 10 stories published by IPG Media Lab in December of 2012. You can also dive into daily archives for December of 2012 by using the calendar at the top of this page.