McDonald’s Tries QR Codes

Considering the less-than-perfect track record of QR technology, McDonald’s new packaging design may be surprising to some. The fast food superpower has found a new application for QR codes by placing them on all carry-out bags and fountain soda cups, linking consumers to…

Nokia Loses Over $3 Billion In 2012, Despite Q4 Profits

Nokia has struggled of late, releasing some figures from todays press conference that indicate annual losses greater than $3 billion. Despite the struggles, the Finish tech company appears to have righted the ship, earning $585…

CES 2013 Recap

CES is like Christmas for the Lab team. We love it. We are on the ground the day before the show opens, running around in an organized frenzy, scouting out new technologies that excite and inspire us. We then gather back at our “war room” on the edge of the convention center to pitch why our findings…

140 Proof Targets Tumblr

140 Proof expanded its social advertising technology today by launching what it calls Native Ads for Social Sites, allowing advertisers to reach targeted consumers on an array of social networks including Tumblr and Wordpress. The addition of Tumblr to the company’s arsenal is of…

The Trigger: 1/24/13