Kate Spade’s Aggressive In-store iPad Integration

In a world where shoppers can access limitless inventory and product information, Kate Spade needed to give shoppers a reason to come in-store. In response, the luxury retailers swapped out paper signs for iPads that display pricing and…

Mobile Shopping On The Rise Among Affluent Consumers

Mobile shopping is taking off among affluent consumers according to a recent study from eMarketer. Stating convenience as the main driver, affluent shoppers who have purchased on mobile increased from 23% in 2011 to 51% in 2012. Shopping…

A Case For Device Divergence

A provocative GigaOm article makes an argument for device divergence given the very specific tech demands we have in today’s world.

Chartbeat’s Findings Shake Up The World Of Display

Chartbeat is now providing data to publishers and marketers that may radically change how we value display ads. Measuring the amount of engaged time spent on a website is proving that ads below the fold actually increases brand recall more…

Telefonica: Firefox OS addressing Android pain points

Patent litigation does indeed impact innovation

The Trigger SXSW: Hank Leber, GonnaBe