Facebook’s App Install Ads are Profitable

As app stores become cluttered with apps from nearly every brand, the competition to reach the top of the stack and be discovered is fierce. Facebook added a solution to this problem to their mobile service in October. “App Install Ads” display a large…

Instagram Introduces Photo Tagging

In a nod to earlier Facebook days, Instagram today introduced photo tagging. The new iOS and Android upgrade allows you to tag anybody in your photos — but with this update you can also tag brands and companies in photos. You, or the brand, can get notified if a tag…

Lowe’s Uses Vine For Spring Campaign

Many marketers have experimented with Vine thus far, but none have fully embraced the six second video medium for a full fledged campaign. This spring, though, Lowe’s is doing just that. The home improvement retailer has put out dozens of Vines featuring home…

Upfront Launches Celebrity Social Network

Celebrity social networks had seemed to be a thing of the past, but Upfront is looking to change that with its new app. The new platform looks to grant fans access to exclusive video, text messages, emails, and other perks from artists that they love…

The Trigger: 5/2/13