Top stories published by IPG Media Lab in December of 2016

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Top Stories published by IPG Media Lab in December of 2016

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2016

December

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Dec 7, 2016

How E-Retailer MeUndies Hosted A Successful Facebook Live Event On Black Friday

What Happened
For this Black Friday, online underwear retailer MeUndies tried something different as it hosted a live sales event on Facebook, which attracted 13,300 viewers and scored a…

IPG Media Lab in IPG Media Lab

Dec 1, 2016

Expedia Launches Alexa Skill To Offer Travel Updates

What Happened
Travel site Expedia has launched an Alexa skill that let Amazon Echo users ask for updates on flights, hotel bookings, and rental car reservations without lifting a finger. Expedia customers can use it to check their loyalty…

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Dec 12, 2016

Sam’s Club Launches “Gift Genie” Chatbot On Facebook Messenger

What Happened
Members-only retail chain Sam’s Club launched its first Facebook Messenger bot today to make it easier for customers to find the right gifts for family and friends. Dubbed “gift genie,” the bot is created by…

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Dec 13, 2016

Bacardi Hacks Instagram Stories To Create An Interactive DJ Experience

What Happened
Liquor brand Bacardi found a way to create a fun interactive DJ experience on Instagram to connect with its music-loving customers. Working with BBDO, Facebook’s Creative Shop, and Swizz Beatz…

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Dec 14, 2016

Foursquare Teams Up With Nielsen To Map Offline Attribution Of Online Ads

What Happened
Foursquare is teaming up with Nielsen to track the offline attributions of online ads, especially in terms of how they drive consumers into stores. As part of the partnership, Attribution…

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Dec 15, 2016

Facebook Starts Testing AI-Powered “M Suggestions” In Messenger

What Happened
Facebook is getting ready to inject a dose of artificial intelligence into its Messenger app with “M suggestions,” which the company started limited beta testing today. Designed to help move your…

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Dec 9, 2016

IPG Media Lab Matches Hershey With Vengo For An Innovative Take On Product Sampling

Hershey looks to build buzz for the launch of its new Cookie Layer Crunch bar with a digital twist, thanks to a partnership with interactive vending machine maker Vengo orchestrated by…

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Dec 15, 2016

Toyota, Taco Bell & Starbucks Make Play For Branded Content

What Happened
More and more brands are embracing branded and sponsored content in order to reach the increasingly distracted customers. This week alone saw three big brands making a play for content marketing. Toyota is…

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Dec 2, 2016

Google Updates Android Auto With “OK Google” Voice Command

What Happened
Android users will soon be able to activate their in-car infotainment system by saying “OK Google,” the same hot-word command used for Google Home and Pixel phones, as the search giant start rolling out voice…

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Dec 6, 2016

Uber Acquires Geometric Intelligence To Form An In-House AI Team

What Happened
Uber has acquired a New York-based startup Geometric Intelligence to launch its own in-house research team that focuses on artificial intelligence development, according to The New York Times. This move…

November 2016

These were the top 10 stories published by IPG Media Lab in December of 2016. You can also dive into daily archives for December of 2016 by using the calendar at the top of this page.