All stories published by IPG Media Lab on December 09, 2016

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All Stories published by IPG Media Lab on December 09, 2016

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2016

December

IPG Media Lab in IPG Media Lab

Dec 9, 2016

IPG Media Lab Matches Hershey With Vengo For An Innovative Take On Product Sampling

Hershey looks to build buzz for the launch of its new Cookie Layer Crunch bar with a digital twist, thanks to a partnership with interactive vending machine maker Vengo orchestrated by…

IPG Media Lab in IPG Media Lab

Dec 9, 2016

Brands Can Now Use Facebook’s Dynamic Ads To Drive App Installs

What Happened
Facebook has updated its Dynamic Product Ads to allow brands to drive mobile app installs with more efficiency. Now brands with serving product ads on Facebook can instruct users that are browsing its…

IPG Media Lab in IPG Media Lab

Dec 9, 2016

Google Invites Developers To Build “Actions” For Google Home

What Happened
Google announced on Thursday that it is now allowing select developers to create pre-approved “conversational actions” for its smart speaker and Echo competitor Google Home. The “actions” are essentially Google…

IPG Media Lab in IPG Media Lab

Dec 9, 2016

Turner Extends Snapchat Partnership To Reach Millennials With Original Shows

What Happened
Turner is extending its partnership with Snap Inc. to reach Millennial mobile consumers with original content specifically made for Snapchat and more collaborative ad efforts. The…

December 08, 2016

December 12, 2016