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All Stories published by IPG Media Lab on November 08, 2017
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IPG Media Lab
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IPG Media Lab
Nov 8, 2017
Pulling Back the Curtain: Viewability & Direct Response
IPG Media Lab + Magna Global, in partnership with Moat & The Trade Desk present new media trial report that highlights the importance of viewability…
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4
November 03, 2017
November 10, 2017
About
IPG Media Lab
The media futures agency of IPG Mediabrands
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Tags
Conversion Optimization
Direct Response
Viewability
Research
Advertising
Editors
IPG Media Lab
Adam Simon
Writers
Dennis Truong
Scott Elchison
Sharon Soh
Chelsea Freitas
Ryan Miller
Benjamin Hone
Dante Leví Bautista
Richard Yao
Angel Mendoza
Santiago Garces
Florencia Crosta
Sean Ahearn
Jordan Pini
Sebastián González-Rubio
Felipe Kopaitic
Josh Mallalieu
Katy Geisreiter
Chelsea Freitas
Kelvin Mak
Kate Walkom
Jocelyn Tse
Pradon Sirakovit
Aditya Kilpady
Thomas Trudeau
Aditya Kilpady
Dr. Jeriad Zoghby