The Future of Movie-Going

How the theatrical experience is evolving in response to digital disruption

How and Why the Tech Giants Are Fighting for the Home Platform

Decoding how the varying business models of Amazon, Google, and Apple inform their smart home strategies

The Surging Popularity of GIFs In Digital Culture

And how marketers can learn to speak GIFs

Decoding Four Key Technologies That Are Reshaping Digital Shopper Behavior

How AI, VR, AR, and IoT are rapidly changing the way we shop online

Media Trial — Under the Hood of Over-The-Top Measurement

Campaigns for IPG clients Applebee’s, H&M, McCormick and Truvia saw bigger gains in purchase intent running ads with Roku.

Lab Podcast: Episode 14

The Battle For The Home

Lab Weekly — 04/13/2018

Updates on the smart home market; Walmart rolls out new services; Spotify bundles with Hulu, and more

Lab Original