Top stories published by IPG Media Lab in 2018

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Top Stories published by IPG Media Lab in 2018

2018

Richard Yao in IPG Media Lab

Nov 15, 2018

Gaming as a Cultural Force

How gaming and esports achieved mainstream popularity, and what marketers…

3 responses

Richard Yao in IPG Media Lab

Oct 25, 2018

Smartphone Market Reaches Plateau — What’s Next For Mobile?

The future of smartphones may be more…

1 response

Richard Yao in IPG Media Lab

Jun 14, 2018

The Evolution of Payments & What It Means For Financial Services

How banks and other financial service companies can best prepare for a future of increasingly mobile and invisible payments

3 responses

Richard Yao in IPG Media Lab

Apr 24, 2018

The Future of Movie-Going

How the theatrical experience is evolving in response to digital disruption

Richard Yao in IPG Media Lab

Apr 12, 2018

How and Why the Tech Giants Are Fighting for the Home Platform

Decoding how the varying business models of Amazon, Google, and Apple inform their smart home strategies

1 response

Richard Yao in IPG Media Lab

May 31, 2018

What Is The “API Economy” And How Brands Can Benefit From It

The emerging API economy is transforming the way businesses are built and operated

1 response

Richard Yao in IPG Media Lab

Jul 12, 2018

The Shift Towards Multimodal Transportation & The Future of Mobility

And What It All Means For Brands

2 responses

Richard Yao in IPG Media Lab

Apr 5, 2018

The Surging Popularity of GIFs In Digital Culture

And how marketers can learn to speak GIFs

Adam Simon in IPG Media Lab

Feb 7, 2018

Outlook 2018: The End of the Beginning

Four key trends that are driving audience attention and disrupting how we connect with consumers

Richard Yao in IPG Media Lab

Aug 30, 2018

How Algorithms Will Rule The World

And How Brands Can Survive An Increasingly Algorithmic World

These were the top 10 stories published by IPG Media Lab in 2018. You can also dive into monthly archives for 2018 by using the calendar at the top of this page.