9.13 Presidential Social Intelligence Battleground Tracker — Language Analysis
An aggregate weekly pulse of how potential voters in battleground states are discussing the Presidential candidates
Please check out the background post on this project if it is your first time reading.
— Our initial dataset from the week of 7.3 was detailed here.
— Data from the week of 7.11 was detailed here
— Data from the week of 7.19 was detailed here.
— Aggregate data to date through 8.14 was detailed here
— Language data from the weeks of 8.07 & 8.14 was detailed here
— Aggregate data through 8.25 was detailed here.
— Language data from 8.21–8.28 was detailed here
— Language data from 8.28–9.04 was detailed here
— Aggregate data through 9.5 was detailed here
Battleground States in our Analysis: AZ, CO, FL, IA, ME, MI, MN, NV, NH, NC, PA, TX, WI
Date Source: All data is publicly available and anonymized for our analysis from Twitter, Facebook, Online Blogs, & Message Boards.
Technology Partners: Eyesover & Relative Insight
Support Gain/Lost
The “Support Gain/Lost” metric is built by analyzing the language used in social posts about the presidential candidates. As battleground voters use language to indicate support for a candidate, our systems register “+1” in “Support Gained” for that date. A post expressing negative support is registered as “-1” in “Support Lost.”
There are 6 metrics we monitor on a daily basis across each state:
— Previous Non-Supporter to Neutral: (a post indicating a previous non-supporter has moved to a more neutral stance on a candidate)
— Suport Gained: (a post indicating support gained for Trump or Biden)
— Support Lost: (a post indicating support lost for Trump or Biden)
— Previous Supporter to Neutral: (a post indicating a previous supporter has moved to a more neutral stance on a candidate)
— Net Daily Gain/Lost: (the daily net of Support Gained v. Support Lost)
— Net Daily Neutral Shift: (the daily net of “Shifts to Neutral”)
Language Analysis
Building off the “Support Gained v. Lost” classification, we are aggregating an anonymized dataset of social posts that represent support for each candidate. This dataset allows us to compare and analyze the language used by “Biden Supporters” v. “Trump Supporters.”
From this analysis, we can better understand the issues/topics/trends that cause voters to express support or opposition toward a candidate. It also exposes overall patterns from the language used between the two supporter datasets.
— The analysis is made possible by our partners at Relative Insight.
9.04–9.11 Battleground Language Analysis
Toplines:
Battleground Trump Supporters: (Dataset Link)
— Total Words 1,330,283
— Total Messages 57,906
Battleground Biden Supporters: (Dataset Link)
— Total Words 1,550,707
— Total Messages 66,236
Battleground Trump Supporter Language
Noticeable language patterns around Trump’s nomination for the Nobel Peace Prize/Norwegian Parliamentarian, Trump’s Supreme Court list, a Gateway Pundit story about Joe Biden sexual assault allegations, Joe Biden’s mental decline and an upcoming great recession/real estate bubble if Biden was to be elected.
Full Analysis:
Relative Difference Phrase Analysis:
—x18.6: nobel peace prize
—x31.7: great recession
—x12.0: real estate bubble
—x124.7: trump nominated
—x19.0: traumatic brain injury
—x42.0: destroying records
—x18.1: fox news reports
—x32.6: military died
—x35.0: norwegian parliamentarian
—x17.5: gateway pundit
— x16.3: mental decline
Battleground Biden Supporter Language
Noticeable language patterns around the Atlantic story on Trump’s alleged comments about military leaders and fallen soldiers, COVID death counts (as we see each week), donating via Act Blue, perceived apathy with CDC guidelines for things like not shaking hands, Bob Woodward’s book, respecting science, and accusations Trump knew more about COVID while speaking with Woodward.
Full Analysis:
Relative Difference Analysis:
—x38.0: war dead
—x5.3: trump knew
—x115.0: @realdonaldtrump resign
—x26.0: cdc guidelines
—x25.2: shaking hands
—x52.3: biden via @actblue
—x18.9: worst president ever
—x4.2: 200,000 americans
—x29.2: respect science
—x10.1: disparaging remarks
—x14.2: bob woodward book
—x17.2: trump must resign
—x15.4: construction industry
—∞: ignored putin
— x13.7: military generals
About The Author
Adam Meldrum is an award-winning political & digital strategist. He is the Founder/President of the Republican media-buying operation AdVictory LLC. Adam has consulted with other organizations in the political/technology space such as DDC Public Affairs and WinRed. Adam also serves on The Board of Directors at HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy.
Since 2006 Adam has produced award-winning work for and advised campaigns/organizations such as; Governor Rick Snyder, Governor Bruce Rauner, Governor Doug Burgum, Governor Bill Lee, Ambassador Ron Weiser, Senator Ben Sasse, Senator John McCain, Senator Rand Paul, The Republican National Committee and the U.S. Chamber of Commerce.
Adam’s work on the forefront of technology, data, and analytics was featured by OZY Media in a profile: “Meet the GOP’s Chatbot and Artificial Intelligence Guru”. He is a die-hard Michigan State University fan/alumni and pretty obsessed with Phish and The Grateful Dead. He resides in Washington D.C. with his beautiful wife Christina and their weird puppy, Basil.
Personal Website: http://www.adammeldrum.me/
