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The Gamble That Keeps Tarte in the Spotlight

The Gamble That Keeps Tarte in the Spotlight

In March 2024, Tarte Cosmetics invited 30 influencers on an extravagant trip. Known as “Trippin’ with Tarte,” this luxurious experience…
Go to the profile of Daniela Molano
Daniela Molano
The British Museum’s Roman Empire Meme: When Marketing Trends Go a Little Too Far

The British Museum’s Roman Empire Meme: When Marketing Trends Go a Little Too Far

Hey fabulous readers! Ready to spill some tea on social media gone wrong? Let’s talk about one of the quirkiest marketing slip-ups of the…
Go to the profile of ISHIKA AGARWAL
ISHIKA AGARWAL
The iPad Pro Ad Controversy: When Apple’s Campaign Crushed Creativity

The iPad Pro Ad Controversy: When Apple’s Campaign Crushed Creativity

Hey there, welcome back!
Go to the profile of Nafisa Haura Endah Akbar
Nafisa Haura Endah Akbar
Nestlé’s Baby Food Sugar Scandal: Why Social Media is Outraged

Nestlé’s Baby Food Sugar Scandal: Why Social Media is Outraged

In early April 2024, Swiss NGO Public Eye released an investigative report on Nestlé’s baby food products, sparking widespread social media…
Go to the profile of Tianru Yang
Tianru Yang
A Huge Fire Set by the “Fire Distinguisher”: Baidu’s Complete Failure in Social Media Crisis…

A Huge Fire Set by the “Fire Distinguisher”: Baidu’s Complete Failure in Social Media Crisis…

In early May, Baidu faced a major PR crisis in years initiated by its PR head, Qu Jing (璩静).
Go to the profile of Yolanda Zheng
Yolanda Zheng
Kin Euphorics: An Email Marketing Strategy Worth Sipping On

Kin Euphorics: An Email Marketing Strategy Worth Sipping On

If you haven’t heard of Kin Euphorics, let me introduce you.
Go to the profile of Daniela Molano
Daniela Molano
“Inbox Insights: How Brooks is Nailing the Art of Email Marketing”

“Inbox Insights: How Brooks is Nailing the Art of Email Marketing”

Hey there, my fabulous readers! Let’s talk about the “first thing in the morning” routine. Raise your hand if the first thing you do after…
Go to the profile of ISHIKA AGARWAL
ISHIKA AGARWAL
Inside Amazon Prime Video’s Email Strategy: Seamless, Timely, and Almost Perfect

Inside Amazon Prime Video’s Email Strategy: Seamless, Timely, and Almost Perfect

Hey there, welcome back!
Go to the profile of Nafisa Haura Endah Akbar
Nafisa Haura Endah Akbar
The “Not-So-Sexy” Best Secret Streaming Platforms Keep Missing

The “Not-So-Sexy” Best Secret Streaming Platforms Keep Missing

Identifying the gap in email marketing campaign across three major streaming platforms and potentially missed opportunities.
Go to the profile of Jiayi Li Bella!
Jiayi Li Bella!
The Email Evolution: How De Soi Keeps the Inbox Buzzing with Daily Delight

The Email Evolution: How De Soi Keeps the Inbox Buzzing with Daily Delight

Email marketing is far from obsolete. In fact, a well-crafted email can capture attention, spark interest, and create brand loyalty like…
Go to the profile of Jennifer Celestin
Jennifer Celestin
Apple TV+: The Necessity of Email Marketing in the Competitive Streaming Landscape

Apple TV+: The Necessity of Email Marketing in the Competitive Streaming Landscape

Like last week, we are continuing our discussion about Apple TV+ and its unique approach to customer engagement.
Go to the profile of Che-Hung Lin
Che-Hung Lin
From Inbox to Action: The Power of Nike’s Email Marketing

From Inbox to Action: The Power of Nike’s Email Marketing

I have a delightful morning ritual: checking my email as soon as I wake up. It’s my way of staying in the loop with any important updates…
Go to the profile of Yamin Lin
Yamin Lin
Seedlip’s Email Marketing Mistake

Seedlip’s Email Marketing Mistake

Was only contacting me once….
Go to the profile of Natalie Podell
Natalie Podell
Chips and Clicks: A Look into Jackson’s Email Marketing

Chips and Clicks: A Look into Jackson’s Email Marketing

Hi, Pals!
Go to the profile of Mai Ramadhaningrum
Mai Ramadhaningrum
Biena Snacks’ Welcome Email: Snack Attack or Marketing Whack?

Biena Snacks’ Welcome Email: Snack Attack or Marketing Whack?

If you’ve just signed up for Biena Snacks’ newsletter – what’s next? Do they blow your mind with the ultimate snack experience, or is it…
Go to the profile of Tianru Yang
Tianru Yang
Subway’s Email Marketing Strategy: A Success or a Miss?

Subway’s Email Marketing Strategy: A Success or a Miss?

Hello Reader!
Go to the profile of Haya Yusuf
Haya Yusuf
Does Curious Elixirs Email Marketing Strategy Works?

Does Curious Elixirs Email Marketing Strategy Works?

It’s not what you think.
Go to the profile of Li Zhan
Li Zhan
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