Consumer SaaS and House Hunting

I’ve been thinking a bit recently about opportunities in consumer software and I reckon there’s two exciting areas:

• Software to help a consumer be better in their professional life. Not software for their company, just for them individually to…

The Death of the “Full Service” Agency?

Once upon a time, the internet was a new frontier that only intrepid explorers were…

The opportunities for innovation are already there.

Figuring out where there are opportunities for innovation is not about the management team having fancy strategic away days or pseudo-disruption workshops. It is about what is already happening on the edges: where customers intuitively have…

Scratch an itch

My office building is managed by factor which… could do better. If we have an issue the flow generally goes:

Notice an issue →
Email Factor to let them know about the issue →
Forget about it for 3 weeks →
See the issue again and get annoyed that it’s not been fixed →
Email…

Useful Marketing

Make something real

How to define the first market segment for your product

Startups and new products have limited resources so the use of cash, time and team has to be focused. Whilst you want to be in a big market, it’s impossible to be big from day one. You need to know where to start, where you can…

Keep your axe Simple Stupid

Building things on the internet is an amazing thing to do. Anything you can imagine you can create. From that…

Gen (WH)Y?

Last year, I watched a startup pitch for a six figure investment. Throughout their pitch they continued to stress: “Our product is for…

The icon formerly known as a logo.

For as long as humans have been creating things, they have been tagging their work with a symbol…

The Business Model of Guilt

“Come on. Last ten minutes of hard work. Keep going. Work off all those…