Consumer SaaS and House Hunting

I’ve been thinking a bit recently about opportunities in consumer software and I reckon there’s two exciting areas:

• Software to help a consumer be better in their professional life. Not software for their company, just for them individually to…

How to define the first market segment for your product

Startups and new products have limited resources so the use of cash, time and team has to be focused. Whilst you want to be in a big market, it’s impossible to be big from day one. You need to know where to start, where you can…

Keep your axe Simple Stupid

Building things on the internet is an amazing thing to do. Anything you can imagine you can create. From that…

Good problems to have

The team think it’s a great idea, all of the numbers add up, the business logic makes sense, it feels bang on trend for…