Google’s Mobile Playbook

Google recently launched an impress site that blurs the line between a microsite, a traditional brochure, and a native app. The site works great across desktop browsers and smartphones, but was meant to be fully experienced on a tablet.

Google Introduces the “Knowledge Graph”

Once again, Google manages to take the user experience to the next level. Their new search engine called the “Knowledge Graph” might very well be the next step into the future of online searching.

State of the Appnation

Nielsen posted an article last week that highlighted some interesting new insights around smartphone penetration and app usage.

In addition to the growth of the overall smartphone market (which isn’t a big suprise), the report details that “the average number of…

The Art of Celebrity

[caption id=”attachment_4832" align=”alignleft” width=”597" caption=”From frontman to spokesman.”]

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An interesting shift has begun in dealing with degree of celebrity a paid spokesperson has within Pharmaceutical advertising. In my…