Introducing an Insightful Interview Series — “Patients First Perspectives”

A teenage inventor shows us how to put patients first.

An App to Combat Night Terrors in Combat Veterans

Is 10 pixels too much to ask for?

A couple of weeks ago, I took my youngest daughter to a see a new pediatrician. As such, we were required to fill out all sorts of paperwork (insurance forms, liability forms, medical history forms, personal information forms, etc…). 41 minutes worth to be exact and I…

ARTY•MINIS

ARTY•MINIS are monthly bits of artistic advice and action to inspire your career growth. Here’s what’s happening in April:

New Membership Benefits with the Art Directors Club
The Art Directors Club offers new benefits to members in 2015 — including a great opportunity with Monotype…

DigiTalk 0715 — Now Available for Download!

Last month’s DigiTalk helped us understand when and how to implement the Hamburger icon, in user interfaces. And the second portion was a deep dive into our own @ideely’s bag of digi go-tos, as he shared Tips for Staying Current with Digital. Go ahead…

Tech sees big potential in serving the elderly

Apple Furthers its Commitment to Health with ResearchKit

On Monday, Apple made a number of announcements about their products, including the hotly anticipated iWatch. But none were more interesting to me than ResearchKit, a new framework that will aid with medical research. It essentially…

The DNA revolution is here…again

23andMe — the personal genomics company that wants to give us a deeper understanding of our health while using big data to power new genetic discoveries — had a lot of promise until the FDA came down on them for misleading consumers. Now, they are getting back in the…

How Star Trek technology will revolutionize access to quality healthcare

XPRIZE is currently holding a $10 million competition to create a modern day version of Star Trek’s tricorder, a handheld device that allows users to monitor their own health in real-time and diagnose…

DigiTalk 0115 — Now Available for Download!

We’re starting the year off with a bang, with a review of some of the most exciting announcements made during this past month’s Consumer Electronics Show (CES).

FDA Draft Guidance for Wearables

Everywhere you look today people are using wearables. With the annual growth of these products at just over 54%, they’re taking the world by storm! Most of these products make claims to improve health, and as of January 20th the FDA has released draft guidance on how they…

The Benefits of Blogging (How Meta?)

Whether or not you “blog” in the traditional sense of the word, chances are you’re a “blogger.” If you Tweet, you’re a microblogger. If you post videos on Facebook, you’re a video blogger…

The truth about patient-doctor conversations

We know that telling a doctor as much personal information as possible should only help in the management of our health. Nevertheless, there are often important details that never get shared. For example, does my doctor really believe I only have an…

Hashtag activism proves its value

Some people call social campaigns like the Ice Bucket Challenge a form of “slacktivism”, claiming…

The proven health benefits of gaming

When faced with a serious health issue, Jane McGonigal, PhD and senior researcher at the Institute for the Future, turned to gaming as a way to enable and speed her recovery. In this podcast, she discusses the various ways we can implement gaming to promote health…

How the cloud is helping to diagnose rare diseases

The Undiagnosed Diseases Network (UDN) is using digital collaboration to better serve people suffering from obscure diseases. It pools the databases and resources of leading medical institutions and research centers to help patients reach a…

Healthcare is gearing up for the Apple Watch

Imagine your watch tapping your wrist and gently reminding you to take your…

App for a Better Workout, Better Life

Download a free app onto your iPhone? or drop between 60 and 200 bucks on a heart rate monitor wristband with the accompanying body strap? Choose your own path, but I went with clicking the “get” button in the iTunes App Store for this new app by Cardioo, Inc.

Wearables are quickly becoming treatables

Wearables can give us a lot of useful information about our health. But now we’re seeing an increase in devices that don’t simply track — they also treat. Quell, which bills itself as “wearable pain relief”, is a perfect example. While the science behind it…

DigiTalk 0415 — Now Available for Download!

Fresh from Social Media Week, our very own social media team took-over this month’s DigiTalk to share their learnings. From content creation and consumption, to word of mouth, wearables and intra-preneurship, take a look at some of the event’s most…

Sharing, Posting, and Clicking Is Caring, According to Caregivers

Caregivers are willing to go above and beyond for those they love, especially online. In an extensive survey we conducted, we found that caregivers are consuming digital at a staggering rate. In fact, caregivers are 2…

Is gaming the prescription for A.D.H.D.?

Gaming companies that focus on brain-training are working hard to support the claim they can reduce A.D.H.D. symptoms just like traditional medication. In early 2016, Akili Interactive Labs is kicking off a large clinical trial in hopes that their game…

SXSW Interactive 2015 Recap

South by Southwest (SXSW) Interactive was back again this year, filled with emerging technologies, inspiring…

Why all the hype about CRISPR?

No, CRISPR is not a trendy Brooklyn storefront selling artisanal toast. It’s an incredibly powerful…

Here’s 1 more thing that iPhone in your pocket can do: Diagnose a nasty parasitic eye worm!

Parasitic eye worms (yeah, pretty disgusting) are a big problem in many parts of Africa, but thanks to today’s app and mobile technology, these troublesome interlopers may…

A Wife’s Struggle With Cancer

As pharmaceutical and healthcare marketers, I think it’s important to never lose sight of the patient and caregiver journey, especially for the terminally ill. This is one such story. It’s not pleasant, but it is eye opening, heartfelt and moving all the same. And though its…

#cdmiedu — Aggregate and Educate

Last week, CDMi started a “Back to School” campaign on Twitter. The purpose of the campaign is to have…

How Technology Helped a Cancer Survivor Achieve a Healthier Lifestyle

After surviving Hodgkin Lymphoma (Stage IV), Federico Viticci decided it was time to get a handle on living healthier. His goal was to regain control of his body, his life habits, and ultimately his health with…

Significant Google Search algorithm update coming April 21st

DigiTalk 0315 — Now Available for Download!

DigiTalk steps into the virtual world with the Oculus Story, a presentation on Oculus Rift, and its potential in areas beyond gaming.

Take a look, and feel free to add your thoughts or comments below.

DigiTalk 0215 — Now Available for Download!

This month’s DigiTalk was focused around Experience Marketing and the strategic aspect of an effective Social Media campaign.

Take a look, and feel free to add your thoughts or comments below.

Changing the channel on healthcare

One piece of technology that most elderly individuals can readily access and handle isn’t all that new — it’s the television. That’s why one tech savvy entreprenuer developed a caregiving communication platform that’s TV-based. It’s called Independa. It enables…

The digital health transformation

I may be dating myself here, but lately I’m experiencing a bit of digi vu as I watch technology once again irrevocably change our lives. The feeling I had when I was partying like it was 1999 — because it was 1999 — when the “world wide web” was changing absolutely…

The User Experience behind Wearables and the Internet of Things

Toyota loves Dads, and so do we

Just in time for Father’s Day, Toyota reminds us how important our fathers are. Their emotionally driven (no pun intended) new Father’s Day spot notes that Americans spend $7 billion more on Mother’s Day than on Father’s Day. And then has folks call their dads to express…

A 92-Year-Old Giant Makes 21st Century Moves

Despite that I often watch Hulu and cringe at the black-screen glitch that plagues many of the ad placements — thinking to myself, “Yikes, if those were my media dollars, I’d be miffed” — the explosion of digital TV consumption and ad placement is…

ARTY•MINIS

ARTY•MINIS are monthly bits of artistic advice and action to inspire your career growth. Here’s what’s happening in May:

Could this be the most radiant collection of Dune art ever assembled?