Introducing an Insightful Interview Series — “Patients First Perspectives”

App for a Better Workout, Better Life

Download a free app onto your iPhone? or drop between 60 and 200 bucks on a heart rate monitor wristband with the accompanying body strap? Choose your own path, but I went with clicking the “get” button in the iTunes App Store for this new app by Cardioo, Inc.

A Wife’s Struggle With Cancer

As pharmaceutical and healthcare marketers, I think it’s important to never lose sight of the patient and caregiver journey, especially for the terminally ill. This is one such story. It’s not pleasant, but it is eye opening, heartfelt and moving all the same. And though its…

Changing the channel on healthcare

One piece of technology that most elderly individuals can readily access and handle isn’t all that new — it’s the television. That’s why one tech savvy entreprenuer developed a caregiving communication platform that’s TV-based. It’s called Independa. It enables…

Toyota loves Dads, and so do we

Just in time for Father’s Day, Toyota reminds us how important our fathers are. Their emotionally driven (no pun intended) new Father’s Day spot notes that Americans spend $7 billion more on Mother’s Day than on Father’s Day. And then has folks call their dads to express…