Beware the 'single story' - how we can frame master and counter narratives in stories

Help the audience to enter the world of the story through narrative transportation

Science of Story Building: When you want better stories, look how you structure them and how you utilize universal…

Why we need to understand how to build better stories — An Introduction

Use emotion with intention - we feel so much more than 'sad'

Emotions are a powerful evolutionary…

The audience is often the most important character in your story

Create room for your audience in the…

Deceptive cadences in story- surprise and delight your audience

Great stories live just at the edge of…

A Foreword from Andy Goodman

Of course, I have to start with a story.

True stories also have to feel 'true' - verisimilitude in story

If the audience of the story is one of…

Science of Story Building: A Few Thoughts As We Wrap Up

With Matt Sheehan and Annie Neimand

One of the joys of working in a university is being able to access a trove of scholarship that we couldn’t have dreamed existed as practitioners. As we worked on this…