There are hundreds of “rules of thumb” for content marketing out there — slews of reports that tell you how to optimize your…
At SimpleReach, our product runs off the world’s largest content data network of branded content publishers and brands. Every month, we roll up this data into aggregate views of branded content performance across multiple publisher industries and brand…
If you’re like us, you found it hard not to get sucked into this “Dear Kitten” video Purina and Buzzfeed created to launch a new wet cat food line. It had all the right elements: cute fluffy animals, humor, emotion, and most importantly — weaving…