Mastercard’s new content push — New evidence of benefits of B2B content — Pubs go big on branded offerings

Big brands moving first on new channels — Marketers and societal impacts of tech — One big trend in content marketing

Dark side of AI for content marketers — Disney maximizes value of its IP portfolio — Building direct-to-consumer…

Facebook slams the door — Influencers move into branded content — Ad-blockalypse is coming

2018 Content Predictions — Disruptions in brand loyalty — Branded video margin concerns

Online video battles — Another algorithm alert — Publisher revenue model shifts

1. Another day…