The Astonishing Turnaround of LEGO: A Strategic Thinking Case Study

Introduction

In 2004, LEGO was teetering on the edge of bankruptcy with $800 million in debt. Their plethora of products, including clothes, action figures, and even video games…

The Psychology of Pricing: Unleashing the Potential of Psychological Pricing Strategies for Indian Startups

Understanding the Importance of Pricing in a Competitive Market

Introduction to Brand Sprints: Learn from Brands That Nailed Their Rebranding

Introduction

Branding is not set in stone; it evolves. Just look at how brands like Airbnb, Google, and Dunkin’ have revamped their identities to stay relevant and…

When Social Media Goes Quiet: A Marketing Strategy Guide Using the ‘5 Whys’

A Previous Case Study from the Smarketer GTM Strategy Lab Weekly Newsletter

Why Saying ‘I Don’t Mind’ May Harm Joint Decisions

Introduction

We’ve all been there — faced with a decision and, not wanting to rock the boat, we say, “I don’t mind.” Seems harmless, right? Wrong. I dug into a study that explores how this kind of…

The Blockbuster Meeting That Never Was: A Hollywood Tale of Missed Opportunities

Scene: Blockbuster Headquarters, Year 2000

Characters:

• Sarah, Blockbuster’s VP of Strategic Initiatives

The Most Common Digital Marketing Questions I Get from Young Marketers (And My Attempts to Provide Creative Answers)

With over 15 years of startup marketing experience under my belt, I enjoy passing on knowledge to young marketers through mentoring…