Bonzi Buddy: Riding the Hype Cycle of Targeted Advertising

Back in 2000, right around when a slew of fancy-pants startups followed each other off the dot-com cliff, an endearing purple gorilla began making his way onto the desktops of countless Internet users.

A Revamped Account Refresh

This may not be very obvious, but your SocialRank account doesn’t update automatically.

Actually, this hasn’t been obvious at all (our bad).

Up until now, the Refresh button had been tucked away in the side navbar. But you guys…

How Sesame Street Revolutionized Product Development

In 2009, Sesame Street aired a short segment that starred buttoned-up muppets in grey suits and spread collars.

The first words kids hear in this piece are from the group’s fearless leader:

Four Concepts from 150 Years of Marketing

Back in 2013, Thomas Piketty published a controversial tome of a book called Capital in the 21st Century (if you haven’t read it yet, I highly recommend it). Early on in Capital, Piketty makes a provocative claim that goes as follows:

New Bio Keyword Filter

[caption id=”attachment_1151" align=”alignnone” width=”244"]

New Bio Keyword Filter[/caption]

We’ve pushed an update to the Bio Keyword Filter (for both SocialRank for Twitter and Instagram) to give it a new look and better functionality.

SocialRank Daily: The genius of Apple’s iPhone 6 ads

This is the SocialRank Daily, a newsletter for and by marketers, advertisers, and brand strategists. We hate fluff, and we hope you do, too. Please feel free to forward this newsletter to anyone who would enjoy it. To subscribe, click…

SocialRank Daily: Stop using the c-word (creativity)

This is the SocialRank Daily, a newsletter for and by marketers, advertisers, and brand strategists. We hate fluff, and we hope you do, too. Please feel free to forward this newsletter to anyone who would enjoy it. Subscribe via the the…

SocialRank Daily: How much do hotel room prices fluctuate?

This is the SocialRank Daily, a newsletter for and by marketers, advertisers, and brand strategists. We hate fluff, and we hope you do, too. Please feel free to forward this newsletter to anyone who would enjoy it. To subscribe…