E-commerce Site UX Review: Bhinneka.com

An Independent review by Somia Customer Experience

Bhinneka, having been serving gadget and computer market for 14 years, is one of the oldest e-commerce site in Indonesia. Since a few years ago it started expanding its wing and became…

Booklist in experience design

We are often asked to give recommendations on books to read to learn about UX or human-centered design. Here are our all-time-favorites:

The State of UX Profession in Indonesia

Remember the UX profession survey we conducted in July 2016 for Indonesia? Good news, the…

5 Tips on Conducting User Research in Indonesia

We’ve been engaged by international companies to conduct research to understand their customers in Indonesia. Compared to our experiences conducting research overseas, doing one in Indonesia is quite unique.

Poor User Experience of Everyday Things in Conclave Building

I have always been someone who pays attention to usability of everyday things. In fact, that habit is one of the reason why I got interested to UX field in the first place.

5 Things to Consider when Doing Intercept Interview

1. Know what you are trying to find

Pasar Badung Discovery Research

Pasar Badung is one of the oldest and biggest traditional market in Indonesia. It has long history of…

The Myth of Happiness by Sonja Lyubomirsky

Have you ever wanted a thing so much but after you actually bought the thing the…

Reflection of 2016 and Welcoming 2017

Just like other years, 2016 for sure has not been a smooth sailing one for us. But we surely learn a lot, and reflecting on these, we are grateful for everything that have happened and that have made us better and wiser.