State of the Screens

Consumption of national news is continuing to move online, and the networks are rolling out new services to keep up with the demand.

Key dates for streaming national news launches:
1) CBSN — 2014
2) ABC News Live — 2018
3) NBC News Now — 2019

Are Local TV Automated Deals Finally Here?

Big news: Local TV advertising is a $16B business, and HudsonMX plans to automate…

Walmart is preparing an ad-supported streaming service with middle America as the target audience.

Wow: Walmart accounts for close to 50% of all TVs sold in the United States!

Marketers Turn Up Podcast Advertising

Podcast advertising revenue by year (YoY growth) according to PwC:
1) 2015 — $106M
2) 2016 —…

Presidential year political ad spending by cycle according to GroupM (% growth):
1) 2012 — $4.3B
2) 2016 — $6.3B (↑ 46%)
3) 2020P — $9.9B (↑ 58%)