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Subconscious Ventures

Seed stage capital for relentless and humble founders

Why we invested in Aramid

Why we invested in Aramid

This week we publicly disclosed our investment in Aramid, makers of SmartCert. The company provides a supplier collaboration platform that…
Go to the profile of Jason Weingarten
Jason Weingarten
Feb 8, 2022
New, Dedicated Fund for Founders

New, Dedicated Fund for Founders

Late last summer I was feeling very fortunate. The small angel investments that Jon DeLuca and I made jointly in startups were making a…
Go to the profile of Jason Weingarten
Jason Weingarten
Jan 14, 2022
Strategic Planning Framework for Startups

Strategic Planning Framework for Startups

I love Mike Tyson’s quote as it relates to startups. Startups that have a plan, even if it’s short-term, will often face adversity.
Go to the profile of Jason Weingarten
Jason Weingarten
Jan 10, 2022
Why we invested in MVMNT

Why we invested in MVMNT

This week we publicly disclosed our investment in MVMNT. The company helps shippers and carriers manage the full shipment lifecycle via one…
Go to the profile of Jason Weingarten
Jason Weingarten
Sep 28, 2021
Monthly Investor Updates

Monthly Investor Updates

While we’ve only announced one investment at the time of this post, Subconscious Ventures has made 5 investments in startups with a 6th…
Go to the profile of Jason Weingarten
Jason Weingarten
Jun 2, 2021
Don’t Outsource Learning

Don’t Outsource Learning

The early stages going from zero to one are so complex and tricky. You have an insight or an opinion that you believe to be true. Getting…
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Jason Weingarten
Feb 15, 2021
Like it or not - CEO’s are Chief Customer Officers

Like it or not - CEO’s are Chief Customer Officers

Several years ago I was in Europe for an event we held for Yello customers in EMEA. I was walking back to my hotel after dinner when I…
Go to the profile of Jason Weingarten
Jason Weingarten
Dec 21, 2020
Why we invested in EarlyBird

Why we invested in EarlyBird

Last week we publicly disclosed our first venture investment of our fund in EarlyBird. Their mission is to simplify investing and elevate…
Go to the profile of Jason Weingarten
Jason Weingarten
Nov 30, 2020
Working Harder Won’t Always Work

Working Harder Won’t Always Work

When we think about the folklore of startups that had tremendous success, we hear or read how their founding teams would pull all-nighters…
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Jason Weingarten
Nov 12, 2020
I know you love your features, but…

I know you love your features, but…

It took me 15 years to learn the difference between features and value, even as someone who has founded successful companies. As a…
Go to the profile of Jason Weingarten
Jason Weingarten
Oct 28, 2020
Get Your Pitch Heard

Get Your Pitch Heard

One of the biggest surprises I’ve seen is the sheer quantity of founders seeking capital that have reached out to me personally. While…
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Jason Weingarten
Oct 20, 2020
Pigeonholed

Pigeonholed

As I’ve started to speak with more first-time entrepreneurs, I have already noticed a number of trends and patterns. One of the words that…
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Jason Weingarten
Oct 14, 2020
It all started on a plane

It all started on a plane

Back in 2000, I worked for Capital One as a Project Manager and Analyst. I had just graduated from Miami University (Ohio) the summer…
Go to the profile of Jason Weingarten
Jason Weingarten
Oct 9, 2020
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