Our very own VP of Marketing, Emily McInerney, was featured in MarTech Series’s Cannes roundup!
“Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.
“Last year, mobile games brought in $40.6 billion worldwide — more than any other interactive entertainment medium, but there’s no guarantee that you’ll be the next Candy Crush…
“Tapjoy released the findings of in-depth research conducted to understand the mindset, motivations and behaviors of today’s mobile gamers. Designed to shed light on this…
“Tapjoy has unveiled a new version of its alternative offer monetization platform, dubbed Offerwall Plus. The platform has new…
“The tremendous popularity of Free-to-Play games have proven that, on the whole, mobile gamers much prefer this model to paying for games up front. But the term “Free-to-Play” has…
“Depending on your point of view, these days are either exciting or frightening times to be working in the marketing industry. Technology…
