Tapjoy

This Week’s Launches, News and Deals from Tapjoy

We may now be into November, but Halloween sales are going strong throughout the weekend! A number of our top partners are offering bonus deals across dozens of apps. See who’s participating below.

Gaming is Great for Brand Safety, But Brand Safety is No Game

By Erik Wright, Programmatic Business Development Manager

If you’re an advertiser concerned about the safety of your brand, you’re not alone. Given today’s…

7 Surprising Facts About the Open Rates of Push Notifications

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Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a…

Maximum Impact Report Part IV: Offer Walls & app retention

Offerwalls have long been a monetization method of choice for Free-to-Play (FTP) developers because they offer a simple, non-disruptive way for users to engage with rewarded ads. Offerwalls provide users with the freedom to…

Spring Break Currency Sale!!!!

The warm weather is speeding up the long thaw from the polar vortex. Spring is in the air! A number of…

Introducing the nGen Platform — Deliver the Right Engagement to the Right User at the Right Moment

Today is a big day for Tapjoy as we take the covers off the nGen Platform, our new advertising and monetization solution that changes the way ads are served to…