Transmedia Brands

Are Automobiles the Pioneer of Transmedia Storytelling in Consumer Products?

Most of the transmedia scholars and practitioners agree that transmedia storytelling (TM) is not limited to entertainment contexts but also…

The Single Most Important Startup Lesson: How to Perform Inception on Your Customers

Communications as Experience Design: Naming 

Naming is Everything

The Failure of Brand

Massachusetts College of Art President Dawn Oxenaar Barrett on identity, speed…

The Internet of Things: A Brand’s New World 

by Heather Dougherty, Senior Digital Strategist and Kelly…

Scissors, Paper, Rock

Steal this Idea by Marty Neumeier

The most misunderstood word — “Brand”

A f**king awesome post.

Is it time for PR to lead?

Experience Design: Storytelling edition

5 Brand Truths Inspired by “Words with Friends”

Or how I justify the time suck

Breaking through Parity: Great customer experiences can make all the difference

Parity is everywhere. In the NFL…it’s praised. In business…it’s a reality. For consumers…it’s a blessing and a curse.