How to build an audience using Medium.

Scribbled by: @stvmcg

The Dialogic Brand

Brand as BitTorrent; complex, fragmented, distributed

Brands Sell More Than Just Products and Services

What Do Brands Really Sell? 

7 Steps for Crafting a Brand Story That Sells.

Make Your Clients Want More and More of What You Do.

The future of social media is not social

How brands are being forced to look beyond the current…

The Perpetual Motion Machine Called Quora

Scribbled by: @stvmcg

What Question You Should Ask Yourself Before Your Competition Does?! 

But You Should: From Lego’s CEO…

You don’t have a marketing problem.

Here’s a proof that you’re awesome…

Generation Brand

A conversation with Max Kaye, the 21-year-old CEO of Northeastern University’s…

Keep It Simple: Great Customer Experiences Doesn’t Have to Be Hard or Complicated

We all know when we’ve had a great customer experience (and also when we’ve had a bad one) and when you break down those moments – it’s often the simple things that surprised and delighted…