A lot of people tell you that you have to write a book to build your brand, to build your audience or to become an authority in your field.
And you know what?
This is probably the worst advice ever. It’s complete B.S.
Is to start a Facebook page.
Now don’t get me wrong here.
Facebook is amazing.
A lot of people out there are asking about the ROI of content.
“Is it even worth it to produce so much content?”
The short game is when you write a book, put it on Amazon and expect people who’ve never heard of you to buy it.
Or when you make an online course and put it on Udemy.
We live in amazing times.
With just a few clicks of a few buttons you can potentially reach everyone on this planet.
If someone followed you on Twitter that means that they want to read your stuff on Twitter.
If someone followed you on Facebook that means they want to consume your stuff on Facebook.
Yesterday I blasted out a message letting people know about my new project called The Daily Entrepreneur.
And if you’re reading this in your email inbox you’re one of the lucky ones to get the behind the scenes view of…
Passive income here. Passive income there.
And then some more multiple streams of income.
Everybody is talking about this stuff. But no one really knows how to do it.
Being a practitioner is hard.
The only thing that’s harder than being a practitioner is to become a practitioner.
Simply because you have to spend months and months figuring stuff out.
I see and hear it on all sorts of platforms over and over again
People want to get paid for the stuff they write.
Platforms like Medium for example.