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The Empowered Marketer

For marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business.

A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets

A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy!

Feb 6

The Empowered Marketer: Best of 2018

The Empowered Marketer: Best of 2018

Nearly a year after launching The Empowered Marketer, it’s time to reflect back on the many fascinating and insightful B2C marketers we…

Dec 19, 2018

Marketing to Everyone with a Mouth | Shane Pittson of quip

Marketing to Everyone with a Mouth | Shane Pittson of quip

When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already…

Dec 5, 2018

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce…

Nov 26, 2018

Branding the Cannabis Industry | Dino H. Carter of D Branding

Branding the Cannabis Industry | Dino H. Carter of D Branding

Branding can be tough to define. It’s even tougher to do in the fast-growing cannabis industry.

Nov 7, 2018

From Ecommerce to In-Person | Caren Sinclair-Kay of Dormify

From Ecommerce to In-Person | Caren Sinclair-Kay of Dormify

Some of the most successful ecommerce brands have slowly been making a change.

Oct 24, 2018

Introducing Marketing Unboxed, A New Video Series from Zaius

Introducing Marketing Unboxed, A New Video Series from Zaius

This week, we’re doing something a little different. We’re taking a break from our regularly scheduled interviews with smart marketers to…

Oct 17, 2018

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