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The Empowered Marketer

For marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business.

Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo

Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo

How do you make food and beverage products stand out, both online and on store shelves?

Jul 10

Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep

Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep

Launching a new brand from scratch is incredibly challenging.

Jun 19

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

As surprising as it may seem, some industries still haven’t fully adapted to the digital world.

Jun 5

Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee

Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee

Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton…

May 21

Tackling the Amazon Challenge | Brandon Hendrix of Thras.io

Tackling the Amazon Challenge | Brandon Hendrix of Thras.io

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.

May 8

From Convenience to Necessity: Jessica van Rooyen of Uber Eats Canada

From Convenience to Necessity: Jessica van Rooyen of Uber Eats Canada

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the…

Apr 25

The Empowered Marketer LIVE: Shoptalk 2019

The Empowered Marketer LIVE: Shoptalk 2019

The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts.

Mar 20

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