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The Empowered Marketer
For marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business.
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Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee
Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee
Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton…
Cara Hogan
May 21
Tackling the Amazon Challenge | Brandon Hendrix of Thras.io
Tackling the Amazon Challenge | Brandon Hendrix of Thras.io
Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.
Cara Hogan
May 8
From Convenience to Necessity: Jessica van Rooyen of Uber Eats Canada
From Convenience to Necessity: Jessica van Rooyen of Uber Eats Canada
Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the…
Cara Hogan
Apr 25
The Empowered Marketer LIVE: Shoptalk 2019
The Empowered Marketer LIVE: Shoptalk 2019
The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts.
Cara Hogan
Mar 20
Moving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie Hustle
Moving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie Hustle
Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City.
Cara Hogan
Mar 6
From Passion Project to Ecommerce Success | Brian Lim of The Emazing Group
From Passion Project to Ecommerce Success | Brian Lim of The Emazing Group
If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone.
Cara Hogan
Feb 20
A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets
A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets
How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy!
Cara Hogan
Feb 6
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