The Empowered Marketer

As surprising as it may seem, some industries still haven’t fully adapted to the digital world.

Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton…

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the…

The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts.

Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City.