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The Empowered Marketer
For marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business.
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The Brands at the Forefront of Ecommerce | Aaron Orendorff of Shopify
The Brands at the Forefront of Ecommerce | Aaron Orendorff of Shopify
What’s coming next in ecommerce?
Cara Hogan
Aug 8
Power Customer Acquisition the Smart Way | Jon Corwin of One Click
Power Customer Acquisition the Smart Way | Jon Corwin of One Click
It’s not easy to optimize.
Cara Hogan
Jul 25
What B2C Brands Can Learn from B2B Marketing | Kaleigh Moore of Lumen Ventures
What B2C Brands Can Learn from B2B Marketing | Kaleigh Moore of Lumen Ventures
What’s your favorite ecommerce blog right now?
Cara Hogan
Jul 11
How Millennials are Shaping Ecommerce | MaryLeigh Bliss of Ypulse
How Millennials are Shaping Ecommerce | MaryLeigh Bliss of Ypulse
If you’re exhausted after years of constant trend stories about Millennials, you’re not alone.
Cara Hogan
Jun 27
No Quick Fixes for Content in Ecommerce | Nat Eliason of Growth Machine
No Quick Fixes for Content in Ecommerce | Nat Eliason of Growth Machine
Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly.
Cara Hogan
Jun 13
Going Deep and Narrow in Ecommerce | Melanie Travis of Andie Swim
Going Deep and Narrow in Ecommerce | Melanie Travis of Andie Swim
Do one thing, and do it well.
Cara Hogan
May 30
Create Compelling Content Your Buyers Love | Joey Ng of Output
Create Compelling Content Your Buyers Love | Joey Ng of Output
B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re…
Cara Hogan
May 16
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