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The Empowered Marketer

For marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business.

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  • The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

    The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

    Buying and investing in fine art used to be a pastime of only the most elite. But not anymore.
    Go to the profile of Alexandra McPeak
    Alexandra McPeak
    Sep 20, 2019
    The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

    The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

    The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with…
    Go to the profile of Alexandra McPeak
    Alexandra McPeak
    Sep 20, 2019
    The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

    The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

    If you’ve ever experienced what it’s like prepping for parenthood, then you also know the word “overwhelming” doesn’t even begin to cover…
    Go to the profile of Alexandra McPeak
    Alexandra McPeak
    Aug 22, 2019
    The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila | Zaius

    The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila | Zaius

    When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles…
    Go to the profile of Alexandra McPeak
    Alexandra McPeak
    Jul 31, 2019
    The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

    The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

    As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best…
    Go to the profile of Alexandra McPeak
    Alexandra McPeak
    Jul 24, 2019
    Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo

    Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo

    How do you make food and beverage products stand out, both online and on store shelves?
    Go to the profile of Cara Hogan
    Cara Hogan
    Jul 10, 2019
    Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep

    Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep

    Launching a new brand from scratch is incredibly challenging.
    Go to the profile of Cara Hogan
    Cara Hogan
    Jun 19, 2019
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