10 Lessons I learned from a career in advertising

So you don’t have to

I have a friend who’d been working in China for a long time. He said that after a week of being there you feel like you can write a book about China. After a year, you could manage an…

Bravery Training

As a kid, my father devised a plan to help us conquer our fears. Bravery training. When we were scared to do something only those…

The best creative idea of the year?

Why I hope the E.ON energy saving experiment by Sweden’s Forsman…

Finishing is the Hard Part

Creative work is of course never really finished. As the saying goes, it’s only abandoned.

Nevertheless, the last few days of production can feel excruciatingly difficult. At MediaStorm we often say that the last 10 percent of work requires 30 percent of…

How Much Me Is Too Much Me?

Note: This article was orginally written for my newsletter subscribers.

When I first started writing my blog, it was all for me. I didn’t even know that people used blogs for any other reason than to document their thoughts or lives. Businesses weren’t…