Homepage
Open in app
Sign in
Get started
Thoughts and writings by Indian UXers/Design Thinkers. Occasional reviews, journeys and analysis about using Indian websites, apps and services.
Follow
Historical Micro Interactions in the Myntra Website
Historical Micro Interactions in the Myntra Website
This is a documentation of some of the micro-interactions that we implemented into the early days of the Myntra website. In 2013, we were…
Param Aggarwal
Jan 13, 2023
Trending
Make it Look Beautiful!
Make it Look Beautiful!
THE DESIGNER’s ANGST
Kshitiz Anand
Jan 11, 2016
Teaching Rural India
Teaching Rural India
I was invited to speak at the recently held UX Now conference at IIT Delhi, 21st October. The theme for the event was “Design for India”…
Kshitiz Anand
Oct 26, 2015
Death of a web designer
Death of a web designer
The title Web Designer is now gone. Here emerges the new avatar — UI/ UX Designer.
Yogesh B
Nov 8, 2016
Latest
Designing a seamless payment experience that builds trust.
Designing a seamless payment experience that builds trust.
Case study
Adil Siddiqui
Jan 7, 2019
Sketching as a UXD Process
Sketching as a UXD Process
An insight into the process we carry out to come up with better outcomes
Roopam Mishra
Nov 21, 2018
Journey to the Apple Design Award: My first App
Journey to the Apple Design Award: My first App
First things first, When I started this journey 5 years back, I had no contacts, zero experience selling software, no college degree in…
Raja Vijayaraman
Oct 16, 2018
Building Netflix style in-app subscription payments in your multi-platform product
Building Netflix style in-app subscription payments in your multi-platform product
Straight to the point! We love Netflix and the user experiences that are a part of their service (whoever built that Skip Intro button…
Sonaal
Jul 16, 2018
UX hack #1
UX hack #1
I am a fan of wireframes. I think there’s no better method to judge a flow. As a UXer, we need to deliver an optimised flow that satisfies…
Sumit Dagar
Jun 10, 2018
How We Built FreshClub
How We Built FreshClub
Great membership platforms, though abundant, each present their own challenges. Bangalore-based food-tech startup FreshMenu's premium membe
Gaana Srinivas
Jun 8, 2018
Facebook News Feed — Short research
Facebook News Feed — Short research
I generally don’t like to take a dig at any product and try to make it better because I know there are valid reasons why a particular…
Adil Siddiqui
Mar 12, 2018
A UPI ID for every utility bill account
A UPI ID for every utility bill account
What an Idea Sirji!
Umesh Gopinath
Mar 8, 2018
Flight Maps and Natural Mapping
Flight Maps and Natural Mapping
This article was originally published on Linked In.
Parimala Hariprasad
Jan 28, 2018
A Comprehensive Guide to Redesign Your Business Dashboard in Simple Steps : Case study
A Comprehensive Guide to Redesign Your Business Dashboard in Simple Steps : Case study
3 months ago our team decided to redesign our enterprise dashboard — Fast forward 4 weeks and after series of user observations and…
Omar Faizan
Jan 25, 2018
User Experience Design: A journey of my own.
User Experience Design: A journey of my own.
A brief of how i got started in UX and what have been my learnings.
Roopam Mishra
Jan 2, 2018
Paytm, Wallets, Phone Pe, Payment bank, Aadhaar Bhim UPI, Tez…
Paytm, Wallets, Phone Pe, Payment bank, Aadhaar Bhim UPI, Tez…
It’s a bit complicated now
Umesh Gopinath
Dec 6, 2017
A/B Experiments on Landing Page Conversions
A/B Experiments on Landing Page Conversions
What I learned doing some fun A/B Experiments on Landing Page conversions & more at Goodbox.
Raviteja Govindaraju
Oct 27, 2017
Take me Home, Uber
Take me Home, Uber
Lot of rides (almost 50%) I take with Uber have my home as the destination. Wherever we go, we need to return home. I am sure lot of people…
Raviteja Govindaraju
Oct 21, 2017
Dear Google Music, myself Mallu
Dear Google Music, myself Mallu
Your esteemed service doesn't work for non-Bollywood music
Umesh Gopinath
Sep 12, 2017
About UX in India
Latest Stories
Archive
About Medium
Terms
Privacy
Teams