Thoughts and writings by Indian UXers/Design Thinkers. Occasional reviews, journeys and analysis about using Indian websites, apps and services.
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Designing a seamless payment experience that builds trust.
Designing a seamless payment experience that builds trust.
Case study
Sketching as a UXD Process
Sketching as a UXD Process
An insight into the process we carry out to come up with better outcomes
Journey to the Apple Design Award: My first App
Journey to the Apple Design Award: My first App
First things first, When I started this journey 5 years back, I had no contacts, zero experience selling software, no college degree in…
Building Netflix style in-app subscription payments in your multi-platform product
Building Netflix style in-app subscription payments in your multi-platform product
Straight to the point! We love Netflix and the user experiences that are a part of their service (whoever built that Skip Intro button…
UX hack #1
UX hack #1
I am a fan of wireframes. I think there’s no better method to judge a flow. As a UXer, we need to deliver an optimised flow that satisfies…
How We Built FreshClub
How We Built FreshClub
Great membership platforms, though abundant, each present their own challenges. Bangalore-based food-tech startup FreshMenu's premium membe
Facebook News Feed — Short research
Facebook News Feed — Short research
I generally don’t like to take a dig at any product and try to make it better because I know there are valid reasons why a particular…
Flight Maps and Natural Mapping
Flight Maps and Natural Mapping
This article was originally published on Linked In.
A Comprehensive Guide to Redesign Your Business Dashboard in Simple Steps : Case study
A Comprehensive Guide to Redesign Your Business Dashboard in Simple Steps : Case study
3 months ago our team decided to redesign our enterprise dashboard — Fast forward 4 weeks and after series of user observations and…
User Experience Design: A journey of my own.
User Experience Design: A journey of my own.
A brief of how i got started in UX and what have been my learnings.
Paytm, Wallets, Phone Pe, Payment bank, Aadhaar Bhim UPI, Tez…
Paytm, Wallets, Phone Pe, Payment bank, Aadhaar Bhim UPI, Tez…
It’s a bit complicated now
A/B Experiments on Landing Page Conversions
A/B Experiments on Landing Page Conversions
What I learned doing some fun A/B Experiments on Landing Page conversions & more at Goodbox.