Pillar 1: Set Purpose & Direction

You have identified a market opportunity, made a hypothesis about how it could be addressed profitably, and tested that hypothesis with…

Your mission & vision statements answer the questions: “Why do we exist?” and “Where are we going?”.

Your core values are the bumper rails for your culture. While the mission statement explains why your organization exists, your core values…

If you want individuals and teams to row with strength and coordination, ensure they know their boat’s next destination. This next…