Three Factors that Contributed to the Transitioned from Pocket to Wrist Watches

How a growing cultural…

Rising Demand for a Declining Watchmaking Trade

Dwindling training institutions, monopolistic trade…

What are the Economic Drivers of a High End Watch Company?

The Apple Watch Supremacy: Strength and Weakenesses of a Product Category

Short shelf life and lack of reparability could spell trouble in the long run.

How a Value Hike by Swiss Watchmakers Left the Lifestyle Segment up for Grabs

Here is the story of how Swiss watchmakers left the $ 300 segment vulnerable to the emergence of Chinese made fashion and…

Why Labour Intensive Manufacturing is a Double Edged Sword for Smartwatches

Ramping up Watchmaking Entrepreneurship

Brand owners take a more professional approach and compel…

Relevance is the New Luxury

Here are four ways by which brands can avoid loosing relevance with 21st century consumers.

Why Smartwatches Might Not be the Main Reason behind the Dip in Watch Sales

The Great Recession, digitally marketed watches and a generational shift might have done more harm than smartwatches.

The Counterintuitive Benefit of Buying a More Expensive Watch

A counterintuitive example of how a…