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Words for Life

20% inspirational, 80% not.

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Copywriting

Luke Trayser in Words for Life

Here’s why the worst ad I’ve ever seen is actually the best

When all you can this ad is think about.

Luke Trayser in Words for Life

Open Letter To People Who Double Space After A Period

Dear losers,

Luke Trayser in Words for Life

How To Cope With Heartbreaking Client Feedback

An unfortunate (and recurring) part of the job

Luke Trayser in Words for Life

American Football Does Not Respect Your Time

When will you decide enough is enough?

Luke Trayser in Words for Life

Who Won the Chicken Sandwich Wars?

An ad man’s indisputable verdict.

Luke Trayser in Words for Life

Let’s Talk About Owning Your Weaknesses

A story of self-awareness and Nebraska.

Luke Trayser in Words for Life

Why You Need to Write for Free

3 reasons to do it and 1 big reason NOT to.

Luke Trayser in Words for Life

So You Want To Be An Ad Agency Copywriter

Here’s what to expect. And how to not suck.

doug carter in Words for Life

How to be a Creative Director

Spoiler: It’s your job to direct the creative.

Luke Trayser in Words for Life

Get Off Your IHOb High Horse

Your Twitter snark helped the burger campaign work.