If you lived in New York City last fall, you probably saw a series of subway advertisements with artful photography of eggs and grapefruits. Despite the abundance of food startups and food-oriented businesses in New York, these photos…
More and more brands are using cause marketing to position themselves as socially conscious businesses. There is general consensus that consumers favor companies that are socially minded. They…
This week, in the social media management class, we talked about how companies and organizations can use social media to promote social issues and increase its brand awareness and preferences. In the “in-class exercise”, we also…
It strikes me when thinking about cause marketing — when a for-profit company undertakes a campaign to support some kind of social cause — that it is best understood in the context of the broader issue of business and social impact. This is an…
True cause or “greenwashing”?
What is the line between “greenwashing” and brand’s advocacy about the cause? The line is fine and often consumers have different levels of tolerance and perception towards cause related marketing. There is probably no “secret sauce” to it, but nevertheless there are a few considerations that…
I considered myself relatively fluent in social media prior to Social Media Management, but this past semester empowered me with new strategies and ideas for building my personal brand for both creative and professional purposes. I came into the course…
Here’s a social cause attracting attention in the alternative investment space: boosting shareholder returns. Several hedge funds and activist investors have taken to social media to build support for contested proxy contests…
Our class was asked to consider the following:
In an age of instantaneous visibility, sharing and viral-ity social media presents a unique opportunity for brands to simultaneously further social causes and build their own credibility, however, the…
Not all marketing campaigns that want to have a social cause tied to it are successful. And we wonder why. Aren’t they trying to do well at the end? Several cases over the last years proof this theory wrong. It takes more than just “doing well” for such a…
These were the top 10 stories published by Clear as Mud in May of 2016. You can also dive into daily archives for May of 2016 by using the calendar at the top of this page.