Domino’s and Social Media: Turning a Crisis into an Opportunity

As a relative newcomer to studying social media and the way that brands use it to enhance their business, I have generally thought of Domino’s as being one of the savvier brands when it comes to handling social media. I…

Reflection on Bias and Behaviour

Biases, we all have them. Horrid little things they are. There is an inherent tension between the need to discuss and resolve them and the guilt that we feel in acknowledging that they exist. Yet to solve the micro-inequities that plague our behavior we need to talk about…

Social Media Branding Fails

To misquote Shakespeare: some social marketing campaigns are born to fail, some achieve failure, and some have failure thrust upon them. And then there are some that manage all three.

Amtrak — Derailed Social Media

Last weekend I went down to New York to visit my parents who were visiting the US and I decided to use the train a.k.a. Amtrak… that was the biggest mistake I made. It was a rainy Thursday afternoon and for some strange reason Boston was gridlocked at 4:30pm. I was rushing…

(No) Coffee Demons

My parents, both Sri Lankan, weren’t overly religous — dad occasionally attended Buddhist Temple and mum was staunchly…

Justin Trudeau

There is this story of Justin Trudeau’s impressive Yoga pose, that has been floating around over the last couple of days. The picture is actually three years old, but got a lot of hype in social media recently.

Nicholas Cage on Business Schools…

I was on a flight from Melbourne to Lausanne, Switzerland, many years ago flicking through the…

I want to buy a Hamburger…

Life at Sloan can be tough. There hardly seems to be time for anything, not even work gets the proper attention it deserves due to overloaded schedules. Well, right before the end of H1 this seems to be particularly true; but then there are these moments of truth, when you decide…

Buy a pair, give a pair

Warby Parker was founded with the spirit that glasses are too expensive. One of the founders lived through that experience while being a student. Having lost his glasses on a backpacking trip the cost of replacing the glasses where to high for him and he decided to now squint and complain through his…