Twitter Hashtags: Nonprofits Speak Up

Nonprofiteers have been collectively organizing online for years — from email listserves to…

13 Lessons on Innovation

This is the story of 3 people (and organizations) who taught me 13 incredibly important lessons about innovation. Take a moment and get to know them, and then I’ll jump into the lessons learned.

The Players

Crowdsourced Voting: Modeling User Behavior with Math

Advertising ROI: a case for Facebook Ads

In a previous post, I shared the NYTN advertising budget breakdown. Today on Twitter I let a few interesting tidbits drop about how successful/not we were finding each of the methods of marketing, advertising and public relations, and enough interest was…

High Impact Social Media

What’s working for arts organizations now? “Once someone likes us on Facebook, what do we do with them? How can we…

A Social Media Measurement Plan

Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments…

Can Social Media Predict Sundance Film Award Winners?