Twitter Hashtags: Nonprofits Speak Up

Nonprofiteers have been collectively organizing online for years — from email listserves to…

13 Lessons on Innovation

This is the story of 3 people (and organizations) who taught me 13 incredibly important lessons about innovation. Take a moment and get to know them, and then I’ll jump into the lessons learned.

The Players

Advertising ROI: a case for Facebook Ads

In a previous post, I shared the NYTN advertising budget breakdown. Today on Twitter I let a few interesting tidbits drop about how successful/not we were finding each of the methods of marketing, advertising and public relations, and enough interest was…

A Social Media Measurement Plan

Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments…

The Social Media Bubble

Sometimes I worry that I’ve succomb to the social media bubble. When you spend a lot of time reading, thinking…