We cut through the last 4 months of Product Hunt to find 113 marketing tools everyone should try — Part 5: Content Creation & Design

Ryan McCready
11 min readMar 24, 2016

--

Over the last week we have marched through thousands of product releases and websites to find the best marketing tools for 2016. In this roundup we stuck to the recent and sometimes overlooked tools. We are all tired of seeing lists full of tools we already use.

It got out of hand quickly. Ballooning from a planned 50 tools to as you can see 113 tools! But fear not we organized them into 8 categories that are listed below. Be sure to check them all out and let us know if we have missed any!

AnalyticsEmail MarketingProductivity BoostersWebsite Tools Content CreationSlack ExtensionsSocial Media Marketing Team Tools

Typeform Lite

@typeform

With Typeform LITE, you’ll be creating gorgeous signup lists, event invites, club registrations, job applications, and simple surveys in minutes. All from your mobile device! Get closer to your customers, employees, students, and fans, with an engaging experience that gets you more answers.

What Excites Us: Now you can create Typeforms out in the real world directly from your mobile device. As mobile continues to overtake desktop usage this came at a perfect time.

Riddle

@riddleapp

We launched Riddle to make life easier for you, the social creators. After all, we know it’s you who create the things that make us laugh and cry, think and share. Our goal is to provide best-in-class tools that making creating interactive content simple, so you can concentrate on the content instead of worrying about the tools. So we’ve made Riddle — create and share great content, then use our beautifully intuitive dashboard to learn what your fans loved most.

What Excites Us: They are the perfect little addition to any great article that will increase engagement and sharing! Also you do not have to create them if you do not want.

Windrush

@getwindrush

Bring data to life as interactive live updating charts with Windrush. And add context to your data by adding text, images and videos! Then publish to the web for private or public distribution with just one click.

What Excites Us: We love data visualization and Windrush takes it to another level. The ability to add text and images to data makes it great for content marketers.

Google Docs Publisher

@Aug_Riedinger

Google Docs are nice, but they look ugly when published to the web. But with Google Doc Publisher that is not a problem anymore. It is as simple as sharing your Google Doc link and they do the rest!

What Excites Us: The simplicity of it; add a link and they do the rest!

Contentacle

@cntntcl

Contentacle makes content marketing a breeze. Don’t let content management grind you down. Manage your team, content and publishing all in one place.

What Excites Us: Contentacle brings the often fragmented world of content marketing to one easy to understand screen. Plan, write, share and analyze from one spot. Also it integrates directly with Wordpress and Medium.

Adobe Voice

@adobevoice

Voice helps you create stunning animated videos in minutes. No filming, just talk to tell your story. Pick from over 25,000 beautiful iconic images to show your ideas and Voice automatically adds cinematic motion and a soundtrack. Persuade, inform and inspire anyone online. Make an impact. Your projects will automatically sync to your Adobe account so you can start on one device and continue your story on any iPad or iPhone.

What Excites Us: Adobe Voice gives you the tools to create an interesting and viral visual project in an afternoon. The best part is almost anyone can pick it up.

Airtable

@airtable

Airtable looks like a fast and flexible spreadsheet, but it’s actually a relational database that can store almost anything. It syncs across all your devices to keep your data up-to-date wherever you go. Our mobile apps make it easy to add and remove data, attach files, and collaborate with your team.

What Excites Us: We use this pretty regularly and love the cross device functionality. And because we are a visual company the ability to store images directly in the spreadsheet is a huge plus.

Shakr

@shakrmedia

Big brands with deep pockets have been earning big, thanks to the effectiveness of video. Now it’s your turn. Video is the most powerful storytelling medium and with Shakr it’s finally easier and cheaper than ever to produce amazing looking videos. It gives you the ability to create stunning, professional looking video that is sure to wow your viewers.

What Excites Us: Shakr brings the ability to create stunning videos to the massive population of small to medium businesses owners. It is another tool that democratizes content creation.

Uberflip

@uberflip

Uberflip helps you manage content, generate leads, and optimize the entire experience — without depending on IT. It is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey.

What Excites Us: Tailoring content to each experience for the buyer, without the need to mess with any code. Gives all marketers the ability to optimize their content on the fly to increase sales.

CrowdCast

@crowdcst

Have engaging webinars and virtual conferences with your audience backed by valuable analytics. First create your event, public or unlisted and invite your audience to join. Crowdcast automatically handles registration. Then engage your audience in realtime with Polls, Chat & Q&A.

What Excites Us: Crowdcast is incredibly easy to set up on all devices and the tools to engage listeners in real time is huge.

Quuu

@quuu_co

Quuu gives you hand-curated content suggestions for social media from real people! All you have to do is select relevant categories that matter to you and your audience and Quuu will send hand-curated content to your Buffer.com account! Then you can manually curate scheduled posts if required within Buffer!

What Excites Us: Human curation is becoming less prevalent in the world of AI and machine learning. That combined with the direct sharing to Buffer gets us really excited.

Adobe Slate

Create a brand-new slate on the web, or finish one you started on your iPad. Whether you are a student, teacher, small business owner or someone who wants to create something that pops, with Adobe Slate you can easily design and share visual stories that look beautiful on any device. Slate lets you turn your next newsletter, report, invitation or travel adventure into a gorgeous visual story that delights readers on any device.

What Excites Us: Turn any boring piece of written content into an interative and visual masterpiece. All from your iPad or laptop with Adobe Slate!

Designfeed.io

Designfeed

Designfeed is a new platform that creates gorgeously-rendered content, sized to fit all relevant platforms, and scalable to reach any sized audience. Just tell Designfeed what you want to say, and we’ll automatically create an endless number of design variations for you to choose from. Your message looks great no matter where you post.

You choose your design and we’ll automatically create perfectly sized versions of your design for posting on all your social platforms. Connect your feeds from Hootsuite, Buffer, Twitter, Blog, or enter your store address and Designfeed can automatically transform your feeds into beautifully designed micro-content to share.

What Excites Us: We use Designfeed for every article we publish and it has made an incredible difference. The automated image design saves us a ton of time and can be shared directly with Hootsuite or Buffer!

Pulpix

@pulpix

Pulpix brings beautiful content discovery inside your videos. It integrates seamlessly with any video player to suggest the most contextual content in real-time and offer an elegant and non-intrusive rich media experience. To determine the best video, Pulpix analyzes data from inside and around the video as well as viewers’ behavior. We combine semantics analysis, editorial guidelines and predictive analytics to generate the perfect recommendation.

What Excites Us: Pulpix keeps viewers on your site/videos by picking the perfect next video without feeling spammy.

Anchor

@anchor

Anchor is an iPhone app that makes it easy to broadcast short audio clips to a global audience in seconds. Your listeners can talk back, sparking instant group conversations that were never before possible. When not recording, listen to authentic humor, knowledge, inspiration, and debate from Anchor’s global collective of personality. Recording voice in Anchor is incredibly easy; you simply hold your phone up to your ear, just like talking on the telephone. Best of all, anyone can interact and respond, creating instant discussions that were never before possible on the internet.

What Excites Us: As lovers of podcasts since before Serial we have seen the genre evolve. And this could be the next big evolution. We think that this could be a great way to interact with listeners and support the podcasts in general. Also it can be used in a variety of ways for innovative marketers.

Zoommy

Zoommy helps you find awesome free stock photos for your creative product or inspiration. All images are licensed under Creative Commons Zero and Public Domain. It means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer!

What Excites Us: Zoommy is a massive FREE database of beautiful stock photos that are all in one place. No more searching across a myriad of stock photo sites.

Cast

@castsupport

Record, edit and host your podcast in the cloud with Cast. It is pretty much the best thing to happen to podcasting since Serial.

What Excites Us: Everything you need to produce, mix and share a podcast, in the cloud. Do we need to say more?

Visage

@visageco

For content marketers who need to create a lot of visual content, Visage is a design tool that makes on-brand content creation simple. Unlike working with slow and expensive designers, Visage makes beautiful content creation easy.

What Excites Us: Visage will help you create the next big thing in visual marketing for your company. It also features an exceptional number of templates and examples to help you get started.

SILK

@silkdotco

Silk lets anyone create interactive data visualizations, publish websites, and tell interactive stories. Take your Silk visualizations and use them all over the web. Embed them in Tumblr, WordPress, and many other publishing platforms.

What Excites Us: Silk turns databases into content that anyone can share or interact with. We have used it and can highly recommend it.

SandDance

@MSFTGarage

By using easy-to-understand views, a touch-based interface, and animated transitions between views, SandDance helps you find insights about your data, which in turn help you tell stories supported by data, build cases based on evidence, test hypotheses, dig deeper into surface explanations, support decisions for purchases, or relate data into a wider, real world context.

What Excites Us: SandDance was just released a few days ago but it is from the Microsoft Garage team, so it should be great.

Toneapi

@toneapi

Brands, marketers and writers use toneapi to improve content based on emotional insights. It analyzes your content for over 20 emotions meaning that you can score your content for emotional intent within seconds. And automatically gives suggestions on how to improve the tone of content to better align your words with the desired emotional response.

What Excites Us: This is one of our favorite tools in the entire roundup. Toneapi uses emotional insight to show how every part of your marketing strategy makes customers feel. Then gives you tips on making it more emotional pleasing!

Flowstate

@flowstateapp

Flowstate is guided by a simple philosophy: flow, then react. It is the first writing tool to emphasize the distinction between writing and editing. Unlike other writing programs, Flowstate features a sacred space for initial creation, with rigid laws enlisted to unleash a person’s thoughts, feelings and ideas like water. If you exit early, or stop typing for longer than five seconds, all progress is lost. The only way to secure your work is by continuing to move until the session is complete.

What Excites Us: Flowstate quite literally keeps you in the flow of writing, with the threat of it all going away if you stop. Helping us cull the thousands of distractions that invade our life each second.

Lingo

@lingo_app

Lingo is the best way to organize, share and use all your visual assets in one place — all on your desktop. Store photos, illustrations, icons, UI bits, and much more. Simply drag and drop your visual assets in from wherever. Everything will be in Lingo when you need it, easy to find and ready to use.

What Excites Us: Not having a ton of screenshots, stock photos and mockups on our desktop makes us all happy.

Flat Icon Generator

@rubencodes

Create flat icons directly in your browser with the Flat Icon Generator. It is perfect for quick icon creation and favicons!

What Excites Us: The simplicity of use and not having to sign up for any mailing list to get the downloaded file!

--

--

Ryan McCready

— Recovering tech journalist. Currently @Venngage. Formerly @SketchDeck & @ListHunt // KC--SF--TOR