We cut through the last 4 months of Product Hunt to find 113 marketing tools everyone should try — Part 7: Social Media Marketing

Ryan McCready
7 min readMar 24, 2016

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Over the last week we have marched through thousands of product releases and websites to find the best marketing tools for 2016. In this roundup we stuck to the recent and sometimes overlooked tools. We are all tired of seeing lists full of tools we already use.

It got out of hand quickly. Ballooning from a planned 50 tools to as you can see 113 tools! But fear not we organized them into 8 categories that are listed below. Be sure to check them all out and let us know if we have missed any!

AnalyticsEmail MarketingProductivity BoostersWebsite Tools Content CreationSlack ExtensionsSocial Media Marketing Team Tools

Landscape

@sproutsocial

Landscape is a powerful image resizing tool designed to help social media marketers, content creators and business owners develop a standout presence in an increasingly visual social world. Our tool offers social media professionals an efficient way to produce multiple image sizes optimized for social media profiles, messages and campaigns — ultimately giving them more time to focus on what matters most: fostering engagement and authentic conversations through social.

Echosec

@echosec_search

Echosec is a location-based search platform that provides journalism, and intelligence professionals actionable knowledge based on social media and other information.

Adsvise

@adsvise1

Adsvise is a free tool designed to help designers and marketers get through the mental maze of online ads. All your ad specs in one place from Facebook single image ads to YouTube video ads.

Canvas

@facebook

Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products. You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail. Canvas was built to bring your content to life in a fast-loading and seamless experience on Android and iOS.

Repuso

@getrepuso

Repuso collects all social media reviews of your business and lets you showcase them in several ways on your own website. Show your latest reviews in a floating widget in the bottom of the browser on your site or display a browsable grid of your latest reviews on your website.

Lefty

@lefty_io

Lefty helps you find and get owner’s permission to use stunning Instagram photos. Tell your story in the most powerful way. Find photos you need in record time with the best Instagram search engine around. And with more than a billion photos to choose from, you will never run out of options.

Forereads

Which articles are worth reading? Let the experts tell you. We take the best experts in a field and analyze what they post on social media! Then we find the most important articles based on what they are sharing.

Rebrandly

@RebrandlyBuzz

Rebrandly is the easiest way to create, share and manage branded links. We offer Individuals and companies the possibility to brand and shorten the links they share using their name or brand through a specific domain name. Rebrandly wants to change the way people shares their relevant online contents: people deserve to sign with their name or brand the important links they share online.

Nouncy 2.0

@iamnouncy

It’s like Buffer meets Thunderclap: create an online buzz by asking people to post on social media for you. The first step is deciding what URL you want to promote. For example your website, a blogpost, your event page or a link to the iTunes store. On your campaign page you can tell people why you need their help. Anyone who has the link to your campaign can contribute Tweets, Facebook and LinkedIn post for you to send at a later point in time.

Planogr.am

@planogr_am

We wanted to create a scheduler for Instagram but also have the ability to visually plan how our feed look like days, weeks, or months in advance. That’s the whole idea behind planogram. We thoughtfully designed planogram from a designer’s and editor’s point of view. Beautifully crafted to be simple clean and easy to use. It’s the first visual planner and scheduler for Instagram.

Klear Chrome Extension

@klear_com

The Klear Chrome Extension helps you know who among your tweeps is an influencer. This extension adds the Klear badges to your Twitter feed. With the badges, you will easily understand who are your Twitter followers and what interest them.

Statshot

@statshot

Easily track your Instagram audience growth with beautiful daily, weekly, or monthly email reports. StatShot can help you understand changes in your follower count, reach, likes, and engagement in a way that’s dead simple to understand. Include your friends, boss, or community manager in your updates. Add up to five email addresses per account to receive your StatShot email reports.

Mention for Slack

@mention

Use your favorite team communication tool to find new conversations to join. Receive a Slack notification as soon as your brand or competitor is mentioned online. Engage or react with quick links to the conversations. Also keep your team on top of your brand’s performance with daily alert recaps in Slack. Take it even further by looking at the source’s influencer score and the tone of the mention.

Chatmunk

@chatmunk

Join interest-based communities and experience trending topics and events with a more fun, intimate experience. The joy in sharing events with others is a core part of being human. Everything is better when you can experience it live with others! Subscribe to events and be notified when it’s “live” and you can discuss it with others while it’s happening.

Smart Moderation

@smartmoderation

Smart Moderation is an Artificial Intelligence Software Platform that provides real-time monitoring and an automatic moderation service covering many social channels to keep your identity clean and free from bad content, ads, spam or trolling activities. For moderation of your social media profiles, you may add all your profiles to one Smart Moderation account and moderate them all together using a single dashboard.

Twitter List Redux

@_tomitm

Twitter is great for following people. But when you follow everyone and their dog, your timeline starts to get a bit noisy. Twitter has this great feature to help with that — Lists. Twitter Lists Redux brings Lists out of hiding to where you want them. It’s so seamless, there’s no setup required and you’ll forget you’ve installed Lists Redux because the improvements it brings are so obvious. It’s like it was there all along.

Respond

@buffer

Deliver exceptionally responsive Twitter support with Respond from Buffer. Keep your customers happy and engaged with real-time monitoring, keyword search, reporting, team support, and more.

Unum

@unumdesign

UNUM is a beautiful, simple, and free photo planner for Instagram. You can visualize, theme, draft, schedule, edit, tile, and more! Join the thousands of Instagrammers, startups, brands, influencers and start planning, scheduling, and theming your Instagram!

Pablo

@buffer

Pablo’s functionality has been expanded to work with all social media networks — on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing!

Hootsuite Amplify

@hootsuite

Hootsuite Amplify makes it easy for your employees to safely share your content — extending your social reach. Amplify is an employee advocacy solution that makes it safe and easy for your workforce to share approved social content with their friends and followers. Boost employee engagement by making it easy for your people to stay connected and informed. Also drive high adoption with our intuitive mobile app that makes sharing quick and easy.

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Ryan McCready

— Recovering tech journalist. Currently @Venngage. Formerly @SketchDeck & @ListHunt // KC--SF--TOR