New Fraud in Ad Tech: Fake Consent Strings

Well, that didn’t take long. GDPR went into effect at the end of May, and as we all return from summer holidays we are already the victims of consent string fraud. I guess fraudsters don’t vacation. They spent the summer generating fake consent string…

Publishers Should be Exploring New Business Models

Jason Hirschhorn is a man with an illustrious past in the media business and much to say about the future of media. The industry ought to be listening to him now that he’s writing again.

Advertising isn’t Going Anywhere:

We Can’t Afford Subscriptions

Lately almost every quality publisher is experimenting with paywalls and subscription services. They are now viewed as a panacea against the need to handle consumer data, and a hedge against the…

No More EU Fines? Google Races to Comply with GDPR

After more than two years of saying very little about its preparations for GDPR, Google has now made several changes that reveal how things will change for the rest of the ecosystem. During a call with the IAB Europe GDPR Transparency and…

Lost Trust is Hard to Rebuild

It was the mother of all ad frauds. A group of Russians working with the Kremlin and desperate to have anyone elected but Hillary Clinton set up a pseudo- ad agency with a budget of $1.25 million a month and bought ads on social media platforms like Facebook and Instagram…