The Crossroads of Should and Must

This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should for far too long — months, years, maybe a lifetime — and feels like it’s…

Product Manager You Are…

a janitor, essentially.

Me: so i’m thinking of writing something about…

Replacing Personas With Characters

Resolving the destructive effects of Personas.

Improve the payment experience with animations

Behind the scenes of Stripe Checkout

Reimagining Codecademy.com

Our 10 Design Principles

The Great Works of Software

Is it possible to propose a software canon? To enumerate great works of software that are deeply…

Pair Designing Our Relationship

How we applied UX principles for knowing each other better

Behavior Design 101: How to Use BE Techniques in your Product

The basics of how to design products…

Metrics, A Story

A metric goes to a bar. “What’ll you be having?” asks the bartender.

The State of Car UI

Why can’t quality brands get it right? (Hint: It’s hard)