Paul Bailey on Brand

Tsukiji Fish Market — an unintentional brand

Tokyo — one of the most amazing cities in the world…

E-Commerce: From Transaction To Experience

Online shopping is generally a solitary activity — more…

Distinctive brand assets, and their importance to your business

The value of early-adopters

Early-adopters are those people who connect with what you’re doing as a business and want to become a part of…

The Brand Architecture No One Talks About

Brand architecture is the structure given to the brands which are owned by one…

Accepting the impermanent in brand development

Brands are works in progress that we mistakenly think are finished.

Instead, we should consider brands through the principles of wabi-sabi – a Japanese aesthetic ideology centred…

There’s strength in numbers

There was a fair point made recently here on LinkedIn regarding the visual similarities of some challenger…

Social media and content marketing are useless

Brand — all it takes is to believe

Santa Claus. Father Christmas. St Nicholas. Whatever you call him…