Why consumers trust each other more than brands

Generate more quality customer leads

In this age of constant connection, it’s become commonplace to whip out a smartphone and Google…

Consumers trust content over star ratings

When it comes to reviews which matters more, stars or reviews themselves? We set out to…

The Science of Five-Star Customer Reviews

The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a consumer or business decided to make a purchase of a…

What Is The Zero Moment Of Truth?

Traditionally, marketers have keyed in on three stages in the buying process: stimulus, point of…

Why does ConsumerAffairs.com have so many one-star reviews?

Consumers looking for transparency in pet food manufacturers

Are incentivized reviews making your brand less trustworthy?

Amazon just banned incentivized reviews…

Review collection: how it works, and why it matters

Finance of America Reverse leads with transparency in an industry susceptible to public skepticism