Lessons FMCG companies need to learn when it comes to DTC business

Play safe while redirecting your strategy to DIRECT selling!

The struggle of brands connecting to the consumers is not new to the world. Every now and…

The Secret to Apple’s Culture? Emotional Connectivity

Five signs you were made to serve customers.

Either you have it or you don’t.

What’s the Price Tag on Customer Goodwill?

A couple of weeks ago, I wrote about how Apple’s ongoing battery life fiasco — and…

Real People Helping Real People

WTF? 💭

4 Quick Ways To Improve Customer Experience

Is customer centricity just another fluffy business word that consultants use or is…

7 Failures of Business Growth

7 Failures of Business Growth

Solve Problems and Innovate as an Anticipatory Leader™

What businesses can learn from the psychology of failed New Year’s resolutions

There’s nearly a 1 in 4 chance you’ve already given up on your good intentions for 2018. But, hey, at least the road to hell…